| The Process
 Most projects start
with a conversation reviewing the organization from a strategic
40,000 foot level, to identify any possible low-hanging fruit
and set priorities.
The initial areas of
need usually identify themselves - website improvements; press release opportunities; a
marketing plan; brochure needs/refreshes; HR issues; talking
through ideas not yet implemented for lack of a sounding board
or prioritization; etc.
A budget,
deliverables and timetable is established. Existing organizational
resources are utilized when possible, allowing you to remain focused on primary
functions such as serving customers and furthering company goals.
Afterward a more in-depth, strategic
planning process can be initiated if warranted, where establishing long-term growth and revenue
strategies, deciding where the organization would like to be five or ten years
down the road and implementing more
time-consuming projects are some of the goals.
Areas of
concentration:
-
Strategic
planning and implementation
-
Finance,
budgeting and forecasting
-
Website, Ecommerce
and systems
-
Marketing plans,
advertising, direct mail and printed materials
-
Public relations
opportunities, press releases and communications
-
Front-office
(customer interface) areas
-
Operations, fulfillment,
manufacturing and back-end consultation
-
Product line
analysis & pricing advice
-
Staffing,
reviewing, organizational re-structuring and other human
resources issues
-
Purchasing
policies and sources; vendor negotiations
Work is
completed in-house. In occasional instances, outside resources
are secured, such as for major creative,
extensive copywriting or advanced web technology.
Sometimes areas are
identified that can be taken off an organization's plate, freeing
it up to focus on those things they excel at.
Other times all projects
are completed our role changes to a minor one of providing the
occasional web update, Email newsletter coordination, or ad-hoc sounding
board conversations.
 Listen
and see what we can do for your organization.
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